JETAA UK AGM 2016 REPORT [entry-title permalink="0"]

Held on the 5th and 6th of March in London, our annual AGM was hosted by the Japan Local Government and gave committee members a chance to catch up and discuss the objectives and future plans of the association.

Issues discussed were as follows;

WHAT IS JETAA UK?

➤ Official numbers of ex-JETs from the UK is over 10,000.

➤ Chapters in London, Midlands, Scotland and North West

➤ Voluntary organisation

➤ Continue grassroots links between the UK and Japan

➤ Lots of ex-JETs work for Japanese companies or are involved with businesses working with Japan

COMMUNICATION

➤Website, Twitter, Facebook, LinkedIn, mailshots

➤ Website should be main traffic for everything

➤ Need better strategies for social media

➤ Need content for LinkedIn and Website and Mailshots

GOING FORWARD

➤ Develop more links with outside organisations and businesses and links with Japan as these are the competition and to join them will enable us to piggy-back and grow our events

➤ Organise events with other Japanese-interest groups

➤ Raise profile of JETAA UK

➤ Need new ideas and better communication

➤ Careers / networking event

➤ Make use of festivals and events in your local area

➤ Have a promotion plan for your events

➤ Have a post-event plan for reporting about the event

➤ PUBLISH REPORT - LET EVERYONE KNOW WHAT YOU DID!

TIMELINE OF JETAA YEARLY EVENTS

➤ Feb/March - UK AGM

➤ June/July - pre-departure event for new JETS (usually needs to be organised and details sent to Embassy by May) ➤ June/July - Mid-year conference

➤ September/October - Careers Day, ex-JETs speaking to ex-JETs (usually organised and details publicised by end of July)

OBJECTIVES

➤ Clarity on comms

➤ Sustainability

➤ Commitment of volunteers

➤ Improve PR and Marketing COMMUNICATION, MARKETING AND PR

STRENGTHS:

➤Lots of ideas, in lots of chapters.

WEAKNESSES:

➤ Communication between committee members. No clear comms strategy. Randomly posting on Twitter and Facebook. No interaction on LinkedIn. Chapters/ individuals are not putting events/reports/pictures on website.

POTENTIAL?:

➤ Tie everything together under one umbrella. Keep it simple but creative. Credibility, buzz, exposure, engage former JETs, engage Japanese companies, engage Japanese companies.

WHAT IS PR?:

➤Amplification of who we are, who audience are, what we want to do. Awareness, managing reputation, social media, enhancing credibility, video production, social media, multi-channel.

STRATEGY:

➤ Target - social media, website, newsletters. Local media, national media, international media.

➤ Tactics - events (taiko, tea ceremony, karaoke, sushi making, sumo run, Doki Doki festival).

➤ JET founder interviews, Japan Books, Films by JETs, Ambassador visits, celebrities, press trips.

OVERARCHING AIM

➤ Engage and increase members

➤ Increase presence

➤ Raise credibility profile of Japan and JETAA

➤ Members/followers: Website, Facebook (645), Twitter (718)

➤ ACTION: Bella and Zeshan to work out social media strategy/ calendar

➤ Jobs can be shared on social media

➤ Possible add-on to website for regular job mail-outs

➤ Articles on website will be under the writer's name.

30 YEAR ANNIVERSARY

➤ Tokyo event in November

Event Ideas

➤ Photo exhibition

➤ Welcome back event

➤ Book of stories

➤ Writing a song

➤ Food festival

➤ Sarah to send out event planning timeline by end of March.

MENTORING PROGRAMME

➤ JETAA UK Website-based programme

EMBASSY UPDATE

➤ Embassy's 30th Anniversary event will be for July departure JETs

COMMITTEE 2016-7

➤ CHAIR - Sarah Parsons

➤ VICE CHAIR - Margaret Mann

➤ SECRETARY - Jess Brown

➤ TREASURER - (Keith Kelly)

➤ WEBMASTERS - Matt Nelson & Zeshan Satar

➤ CONTENT MANAGER FOR WEBSITE - Charlotte Griffiths & Ryan Keeble

➤ COMMUNICATIONS/SOCIAL MEDIA - Zeshan & Isabella

➤ UK COUNTRY REPRESENTATIVE FOR JETAAI - Sarah (England & Wales, ? Scotland)

➤ NETWORKING AND CAREERS EVENTS COORDINATORS - Sam, Matt, Liz & Ryan

➤ PR AND MARKETING COORDINATOR - David Brookes (advisor)

Grant In Aid

➤ Must spend all GIA that is given

➤ Send website profiles to Charlotte

➤ Need Japan-interest articles on website

➤ "Because of JET..." Story in no more than 30 words with a photo from own JET era

➤ Google Hangout on Sunday 10th April 2016 20:05 email to be sent out with calendar link

POST AGM ENKAI (with committee members, JLGC and Japan Embassy staff)