Held on the 5th and 6th of March in London, our annual AGM was hosted by the Japan Local Government and gave committee members a chance to catch up and discuss the objectives and future plans of the association.
Issues discussed were as follows;
WHAT IS JETAA UK?
➤ Official numbers of ex-JETs from the UK is over 10,000.
➤ Chapters in London, Midlands, Scotland and North West
➤ Voluntary organisation
➤ Continue grassroots links between the UK and Japan
➤ Lots of ex-JETs work for Japanese companies or are involved with businesses working with Japan
➤Website, Twitter, Facebook, LinkedIn, mailshots
➤ Website should be main traffic for everything
➤ Need better strategies for social media
➤ Need content for LinkedIn and Website and Mailshots
➤ Develop more links with outside organisations and businesses and links with Japan as these are the competition and to join them will enable us to piggy-back and grow our events
➤ Organise events with other Japanese-interest groups
➤ Raise profile of JETAA UK
➤ Need new ideas and better communication
➤ Careers / networking event
➤ Make use of festivals and events in your local area
➤ Have a promotion plan for your events
➤ Have a post-event plan for reporting about the event
➤ PUBLISH REPORT - LET EVERYONE KNOW WHAT YOU DID!
TIMELINE OF JETAA YEARLY EVENTS
➤ Feb/March - UK AGM
➤ June/July - pre-departure event for new JETS (usually needs to be organised and details sent to Embassy by May) ➤ June/July - Mid-year conference
➤ September/October - Careers Day, ex-JETs speaking to ex-JETs (usually organised and details publicised by end of July)
➤ Clarity on comms
➤ Commitment of volunteers
➤ Improve PR and Marketing COMMUNICATION, MARKETING AND PR
➤Lots of ideas, in lots of chapters.
➤ Communication between committee members. No clear comms strategy. Randomly posting on Twitter and Facebook. No interaction on LinkedIn. Chapters/ individuals are not putting events/reports/pictures on website.
➤ Tie everything together under one umbrella. Keep it simple but creative. Credibility, buzz, exposure, engage former JETs, engage Japanese companies, engage Japanese companies.
WHAT IS PR?:
➤Amplification of who we are, who audience are, what we want to do. Awareness, managing reputation, social media, enhancing credibility, video production, social media, multi-channel.
➤ Target - social media, website, newsletters. Local media, national media, international media.
➤ Tactics - events (taiko, tea ceremony, karaoke, sushi making, sumo run, Doki Doki festival).
➤ JET founder interviews, Japan Books, Films by JETs, Ambassador visits, celebrities, press trips.
➤ Engage and increase members
➤ Increase presence
➤ Raise credibility profile of Japan and JETAA
➤ Members/followers: Website, Facebook (645), Twitter (718)
➤ ACTION: Bella and Zeshan to work out social media strategy/ calendar
➤ Jobs can be shared on social media
➤ Possible add-on to website for regular job mail-outs
➤ Articles on website will be under the writer's name.
30 YEAR ANNIVERSARY
➤ Tokyo event in November
➤ Photo exhibition
➤ Welcome back event
➤ Book of stories
➤ Writing a song
➤ Food festival
➤ Sarah to send out event planning timeline by end of March.
➤ JETAA UK Website-based programme
➤ Embassy's 30th Anniversary event will be for July departure JETs
➤ CHAIR - Sarah Parsons
➤ VICE CHAIR - Margaret Mann
➤ SECRETARY - Jess Brown
➤ TREASURER - (Keith Kelly)
➤ WEBMASTERS - Matt Nelson & Zeshan Satar
➤ CONTENT MANAGER FOR WEBSITE - Charlotte Griffiths & Ryan Keeble
➤ COMMUNICATIONS/SOCIAL MEDIA - Zeshan & Isabella
➤ UK COUNTRY REPRESENTATIVE FOR JETAAI - Sarah (England & Wales, ? Scotland)
➤ NETWORKING AND CAREERS EVENTS COORDINATORS - Sam, Matt, Liz & Ryan
➤ PR AND MARKETING COORDINATOR - David Brookes (advisor)
Grant In Aid
➤ Must spend all GIA that is given
➤ Send website profiles to Charlotte
➤ Need Japan-interest articles on website
➤ "Because of JET..." Story in no more than 30 words with a photo from own JET era
➤ Google Hangout on Sunday 10th April 2016 20:05 email to be sent out with calendar link
POST AGM ENKAI (with committee members, JLGC and Japan Embassy staff)